EVALUATION - What have you learnt from your audience feedback?

In a way, our trailer exploits Uses and Gratifications, a theory set by McQuail, Blumler and Katz. As a group we hope that our target audience will be able to identify with the lifestyle promoted within the trailer. The characters used in the trailer are of a similar age to our target audience which should ultimately allow the audience to have a better connection with the trailer/film. Due to the fact our trailer is a HORROR trailer, our main focus is that the target audience understand and feel the emotions within the storyline, not for the audience to aspire to be like the characters.Evaluation

View more PowerPoint from Olivia Dixon