Location Shots - Horror Trailer

These shots that our group have taken show some of the typical locations featured in horror films. We took these photos locally so that if we do choose to use these particular settings, they are easily accessable.

Ancillary Tasks - Audience Feedback

Final Magazine Cover and Poster

Production Companies

As a group we needed to decide on which company would be producing our film. The choice was between:



Columbia Pictures Industries


Paramount Pictures Corporation


20th Centuary Fox


New Line Cinema


Spyglass Entertainment


Sony Pictures Entertainment

With our group wanting our film/trailer to have a feel of "Paranormal Activity" to it, we decided to use Paramount Pictures as our production company.

Process of Creating Ancillary Tasks

Process of front cover

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What Makes A Good Photo? - Ancillary Task

Analysis of Existing Products - Ancillary Task!

Analysis of existing products

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Flat Plans of Ancillary Tasks

Poster

Magazine Cover

These are flat plan designs of how I anticipate my ancillary tasks to look like.

Analysis of Horror Trailers

There are many differences between the two trailers featured above:

Orphan: What makes this trailer particularly effective is the snippets of text that appear every so often throughout the trailer. These pieces of text are phrases picked from the actual movie. The phrases used have been cleverly selected to entice the audience to go see the film. What is also effective is how at the beginning of the trailer, it isn't immediate that it is a horror trailer. As the trailer progresses, the audience then become aware of the genre. This ties in with the plot of the film, as the family don't know their adopted daughter is unsafe. The pace of the trailer is very quite, with very few shots lasting longer than 4 seconds. The girl featured in the trailer is nearly always wearing black; a dark and gloomy colour, which is conventional of a horror trailer.

Paranormal Activity 3: What I like about this trailer is the personal feel. Lots of the shots are handheld to fit in with the theme of a home video. I particularly like the jerkiness between each shot, as it makes the audience feel a little un-nerved. The jerky movements connotate danger and lack of control. Many of the shots this time however are longer than 5 seconds, again fitting in with the filming style. This trailer is fairly simplistic. If it were any more detailed and complex it would lose it's effectiveness. The use of female children in the trailer gives an added sense of vulnerability as opposed to adults featuring.

Character Profiles

Our target audience is aimed at both males and females between the ages of 18 and 25. Character Profiles are an excellent way of invisaging what their interests are.

Becky Robson

Becky, aged 18 is a prospective student who wants to study journalism at University. After University she would like to travel around parts parts of North and South America, documenting her journey as she went. She hopes that this trip could lead to job opportunities elsewhere in the world.
Becky is a fairly outgoing person, and spends most of her free time socialising with friends, whether it be going shopping or going to the cinema, which she enjoys a lot. When she spends time in her apartement she mostly watches television. She enjoys programmes such as CSI and NCIS along with comedy and reality programmes. Due to her living by herself, Becky is a very responsible individual who does weekly food shops at her local supermarket, as she doesn't have a lot of spare money.


Liam Metcalfe

Liam a builder, aged 18 is currently working with a local builders company. Having left school at 16 he has been working there full time to earn a living. However he didn't drop out of school due to poor grades, he just didn't want to carry on with more education. Liam loves listening to music, especially that which fits in to the punk/rock genre with the ocassional dance tune. Liam has a large group of friends that love to go out at weekends to watch football and drink, which he often joins in with. He rarely goes to the cinema, but watches films on his television at home, usually action/adventure of horror films. He much prefers to play on his xbox. He still lives at home with his parents however, so rarely does any household shopping. His parents do a food shop at Marks & Spencers and Waitrose every other week, therefore Liam doesn't have to worry about shopping.

Types of Research and Questionnaire Results

There are two types of research:
- Primary Research - reseach done by me for example questionnaires and interviews. I am making the questions and asking them myself.
- Secondary Reseach - Analysis on articles and trailers. The evidence is already there, I am just analysing it.

To help with our research, our group made questionnaires to give to others our age to find out what they like/dislike about horror trailers, horror posters and horror magazines. Here are the two questionnaires we handed out with a range of outcomes presented in pie charts.

I have chosen to analyse the most significant results that relate specifically to the projects.

Questionnaire results

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Main Task - Horror Trailer

Our group have decided to make a Horror Trailer. As a group we need to discuss and decide on many apsects related to the project.
- scenario of plot
- questionnaires
- analyse professional horror trailers
- roles and responsibilities
- assess horror trailers from previous years
We will need to research what the public like and dislike to give us an insight to what our trailer should include.

A2 - Video Production

This year our aim is to produce a video;
- horror trailer
- music video
along with two ancillary tasks to support your video
- magazine front cover and poster (horror trailer)
- digi pack and advertisement (music video)

To help us develop our skills in producing a video, we took part in a prelimanary task.
Our teacher gave us a basic scenario so we had a starting point for our short film. Our film was to be based on a chase. From that we could decide on the plot.
In our group we had to decide on roles for each of us. My role wad to film. We all contributed ideas on locations in which we could film in and costumes the characters could wear.
During the period of making our film, we learnt how to use digital technology in a more professional manner for example, using the camera in different ways (handheld or on a tripod)
Once all our footage was filmed, we edited it all together on iMovie. We all had input onto how the final outcome would look.
We found making a preliminary project very rewarding.
This our film that we made and a presentation to explain our thought processes.

Our evaluation of our chase sequence

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Final Product!!

All of the photgraphy used in my product is my own. The photos of the model were taken on a set, the photo on the front cover of a festival was taken at the Evolution festival last year and the picture in the bottom right hand corner was taken at The Yeah Yeah Yeah's gig I attended. Finally, the photo of the Paramore album was taken at school.

EVALUATION - (What have you learnt about technologies throughout the proceess? AND Looking back at the preliminary task, what have you learnt?

All of the progress of my work has been uploaded and displayed onto this blog. This means I have become a prosumer (I am both a consumer and producer.) I have created my own technology in the age of WEB 2.0. People who live all over the world will be able to access my blog, therefore making it more popular.

EVALUATION - (What kind of media institution might distribute your media product?)

With research into BAUER MEDIA GROUP who have now taken over Emap, I found that under their men's entertainment, KERRANG and Q feature, which were magazines included in my style models. This would be the category my magazine would fall into.

I think that BAUER MEDIA GROUP would distribute my magazine. With only two of my style models featured in their list, I feel my magazine would have a relatively good chance at making enough sales. The genre of my magazine is rock and with two of their magazines with an indie genre, and one with a rock, I believe it would fit in well.

EVALUATION - (How does your media product represent particular social groups?)

I deliberately chose to make my artist that features in my article appear to be somewhat a "regular" girl. Especially in the feature article, I chose to show that her rise to fame hasnt made her to confident. This would appeal to the lower and middle working class as they will be able to relate to her.

My model stereotypically represents the genre of rock. She is wearing heavy black makeup and in her pose she is screaming, which isn't very feminine. It is more aggresive, making her appear somewhat masculine. I think that rock magazines fit in with today's post-modern society that we live in. The need to be completely feminine has decreased allowing lee-way for some women to express themselves in a way they feel comfortable.

Although rock is dominated by men, women are pushing the barrier and they are appearing as solo artists and in bands much more.

My main audience for my magazine is obviously men, and by using a female on the front cover, they will find this attractive. However, the secondary audience for my magazine is women, who will look up to and aspire to be like the model.

EVALUATION - (In what ways does your media product use, develop and challenge forms and conventions of real media products?)

It was important that I not only followed conventions of existing magazines, but that I made part of my product original.

EVALUATION - (Who would be the audience for your media product? AND How did you attract and address your audience?)

I have targeted my target audience at both males and females bewteen the ages of 14 and 30 as this was was the most common age range that appeared in my initial questionnaire. The majority of people who purchase magazines are of a lower working class, there for my price had to reflect this. When looking at other existing magazines, the prices ranged from £2.50 - £3.99. I placed the price of my magazine at £2.95, hopefully enticing the public to buy it as it is at the cheaper end of the scale. Audience Research enabled me to gain feedback on my product. By collecting the information in different forms, it allows me to recieve varieties of answers. These reponses allow me to edit my product making it better for my audience.In both my interview and the voice recording, before I began recording I simply asked the students to say what they initially thought of my product, then I began recording.

INTERVIEW

VOICE RECORDING

For those who were not included in the audio part of my research, I handed out questionnaires. Some recieved an open questionnaire and some recieved a closed questionnaire. Closed questionnaires allow you to gain specific simple answers, adn open questionnaires allow you to gain more detailed answers.

Here are a selection of the results I collected:

Further down in my blog, I have constructed some character profiles based on who my magazine is aimed for. Here is a link: www.oliviaaadixon.blogspot.com/2011/02/target-audience.html

In 1980, Majorie Ferguson identified 4 different types of facial expressions used on magazine front covers. My magazine is a varient on her theory of "super-smiler." It projects an agressive mood and is demanding. I am also exploiting the theory of uses and gratifications from BLUMLER and KATZ (1974) and I have also exploited Naomi Wolf's (1990) theory of insecurities of women and how erotic images of them are used to sell products to women because we are conditioned by a patriarchal society. The model I have used is of a similar age to my target audience, therefore appealing more.

I also added part of my front cover whilst it was being developed onto facebook so that all of my friends could see it. Facebook has become extrememly popular in recent years and this is a perfect way of gaining audience feedback. Here is a link: http://www.facebook.com/media/set/?set=a.1882093532670.113599.1251276483

Contents Page... so far

Contents Page

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Feature Article... so far

Feature Article - Music Magazine

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Front Cover... so far

Front Cover - Music Magazine

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This animated GIF shows some of my photography. I have chosen these as they are the best photos that I took. I will choose some of these to feature in my product. These are the actual photos, in my product, they will be edited up to a better standard.

Make a gif

Flat Plan Designs

This is how I imagine my front cover, contents page and feature article to roughly look like. On all of my plans, I have stated where text and image will appear. Throughout the process of making my magazine, aspects will differ, therefore these plans are not set in stone.

Front Cover:

I want a medium close up shot of my model for my front page. I believe this type of shot is more engaging for the audience. I plan to have the image overlapping the title of the magazine. This is a trait I picked up on during my research. "Cover lines" or "hooks" will be placed around the main image, just to add a bit more to the page. It isn’t always the main story that sells the magazine. Sub stories also contribute. The headline for the main story is placed at the bottom, which will cover the model's neck. Placing it here will allow the text to be larger and bolder making it stand out more. Typical conventions such as the bar code, website, price and issue will be placed in either the bottom right or left hand corner.

Contents Page:

I have decided on a fairly simple layout. A large column of text is positioned on the left hand side of the pagel, however it will be split up into categories therefore splitting the text up. An image linked to the one on my front page will appear on my contents page at the very top. Several other images will be dotted around the page to advertise several other stories. A letter from the editor is placed in the bottom right hand corner. I do expect my contents page to differ from this plan.

Feature Article:

I want a large image taking up the majority of the left sided page. The title for the article will cover the image partially and the introduction for the article will be positioned underneath the the huge image. On the other page, there will be the main article and several smaller images.

Questionnaire.

My Questionnaire:

It is important to find out what your target audience prefer in a magazine. By giving them a questionnaire, you gain feedback from the person themselves. The imformation is especially important not just to ensure your magazine will sell, but to esnure it will sell to the correct age group. After collecting all of the information together, I can create a magazine that fits all the criteria. When handing out my questionnaire, I will hand it to those between the ages of 14 and 30 like I specified in my Target Audience post.

1) Are you...

Male or Female

2) How old are you?

.........................................................................

3) What attracts you to a particular magazine?

.........................................................................

4) Do you buy music magazines? (If not jump to question 6)

Yes or No

5) If so, what genre of music magazine do you look at/buy the most?

.........................................................................

6) Are there any music magazines which you buy regularly?

.........................................................................

7) If you don’t buy music magazine, why?

.........................................................................

8) How much would you be willing to pay for a music magazine?

£1.50 - £1.99 or £2.00 - £2.49 or £2.50 - £2.99 or £3.00 or above

9) How often do you prefer magazines to be released?

Weekly or Monthly

10) What do you prefer reading in a magazine?

Article or Interview

Target Audience

To be able to create my magazine, it has to be aimed at a specific audience. For the type of magazine I wish to create, my target audience is of both males and females between the ages of 14 and 30. Many factors in the magazine contribute to this such as: content, layout and style.

Character Profile:

- I imagine someone who buys an indie/rock magazine to be a bit individual.

- They're favourite type of music will be of this genre.

- I don't imagine them to like dance/pop/r&b music.

- When thinking of an individual that would buy a rock magazine, I imagine them to have a completely different dress sense than that of someone who buys a pop magazine. I think the way people dress is in some way reflected in what magazines they prefer to read. If they prefer to dress in darker clothing, I think they are more likely to go for a magazine with a darker colour scheme. As many of the bands/artists featured in these magazine are generalised as goths and are typically seen wearing black, my audience would tend to wear dress like their 'idols.'

- However there are those who buy these magazines who don't follow these trends. Also, those who are at the higher end of the age range, will most probably dress completely different and act different to the teenagers. I will have to take this all into consideration.

- These are stereotypical images of people you would imagine to buy this type of magazine.

My Music Magazine

Style Models:

For my music magazine, I have chosen the genre 'indie/rock.' I quite often buy magazines of this type and I feel like I would be able to create a magazine similar to these. I have chosen two magazines as my style models. These magazines are very well known and are stereotypically known for some main features. NME is an indie magazine. Quite often the colour scheme is very bright and garish. I have specifically picked this edition of the magazine because of the minimalistic colour scheme. I particulalry like how the main colours used are black and white, and the accent colour comes from the models hair. This in my opinion is very effective and a clever way to introduce a new colour to the cover. The bold title of the magazine at the top is easy to spot. I like how the main headline and the subheadings can be distinguished from one another due to the font and text size used.

The edition of Kerrang I have chosen is fairly similar to the edition of NME in the way that the colour schemes are very similar. This front cover is busier than the first as there is a lot more image content. I think that both examples are successfull. Some people prefer to look at more on the cover but some find one image enough of a selling point. In order to only use one image, it would need to be a photo of excellent quality.

My Rivals!

My rivals would be Kerrang and NME as these are the most successful magazines in this area.

What have I learned...

Throughout the process of this preliminary project, I have gained many new skills in photoshop. Some of them taught to me and some through experimentation. I have learned new ways in which to edit lighting and page layout, which are essential in the process of making a front cover and a contents page.
I have learned about the conventions of both front covers and contents pages, and what makes them professional and effective.
I have also developed a sense of good phtography. Previous to the project, when I took photos, I didn't focus on the minor details. Now I know what to look for to ensure I have the best photography possible.

Front Cover and Contents Page - School Magazine

Front Cover:

A buyer’s first impression of a magazine comes from the front cover, therefore it HAS to look appealing. Most importantly you have to have a specific target audience for your magazine, whether it be for children, teenagers or adults. For my school magazine, the target audience is pupils between the ages of 11 and 18. I must ensure that on my front cover it is obvious that there is something for everyone in the magazine and this is displayed in "tags" (sub-headings.) Obviously, interest vary a lot from the age of 11 to 18 there thinking about content took time. For the younger audience, short and simple tags on exciting and interesting topics will seem more appealing to them. The older audience may find these interesting too, however they are more likely to read more serious stories, compared to the younger pupils.

This was my first attempt at my front cover. I chose to enlarge the main image filling the whole page, however at this point I have not edited it in any way. Pictures displayed down the side refer to sub-stories that will be included in my magazine. The Heworth Logo makes it obvious to pupils that it is the school magazine.


At this point I decided to change the title of my magazine. I think its catchy and will appeal to the audience more. I believe the Heworth Logo is enough to show the audience it is the school magazine. I edited the background image and made it brighter and changed the contrasts.


My last job is to add text. This is my final front cover. The short, simple subheadings are clear and effective. I made the text size for these smaller than the main headline as they aren't the focus. I added a drop shadow to the main headline just to make it stand out that little bit more.


Contents Page:

The contents page is difficult to design as you have to think thoroughly on the content for you whole magazine.

This was my first draft of my contents page. Here I have simply added text. I have thought about all of the content in my magazine and have designed a rough layout. I wanted to bring the Heworth Grange colours from the logo into the contents page, so i coloured the page numbers. Little details like this make it more obvious it is the school magazine.

This is my second draft. I have re-positioned the text as I though one column was more effective. I positioned a similar image to the main image on the front cover at the top of the page, linking the two pages together.

This is my final contents page. I have kept to a similar colour scheme to the front page (white with black/grey writing) and adding colour through the image. It is simple a simple, yet effective page. I tried to keep a balance between image and text content. Overall I am very pleased with both the front cover and contents page I have designed.

What makes a good photo?

What makes a good photo? After experimenting on taking photos for our preliminary project, when sorting through them, I was able to pick and choose which photos were the best. It is obvious at first what makes a good photo, but there are some other details which I had to take into consideration.

Good Photo:

The first image was one of my best photos, just because of the sheer quality of the image. It is focused and there is perfect lighting. The image isnt too busy, making it more likely to catch the attention of the reader.

Bad Photo:

The second image was my worst photos. There was dark lighting and it was the wrong location and shot distance. The location could have worked if the picture had been taken closer to the model. However, I did take several other photos in thee same location and they came out fairly well. Sometimes you just don't capture it properly.

Preliminary Project - School magazine

For the first part of the project we have been instructed to design a front cover for the school magazine. We have looked at the particular conventions of a front cover and a contents page.

Conventions of a front cover

- large image, usually covering most of the page
- magazine title
- subheadings
- adverts/promotions
- barcode
- price
- date
- website
- good colour scheme
- good layout

Conventions of a contents page

- subheadings
- page numbers
- images
- good colour scheme
- good layout

It must look appealing, authentic and original!

Today we took photos in groups of pictures that could be used for the magazine. We wandered around school and took various photos in different locations, that could be used on both the front cover and the contents page. We made sure the photos were of the highest quality to ensure a professional look to the magazine.